Piss In War

Fast fashion destroys the planet. Billion-dollar corporations exploit workers in third-world countries, paying pennies while charging hundreds. The industry thrives on manufactured desire, planned obsolescence, and environmental destruction.

We're told to buy more, consume more, replace more. Trends change every season not because of creativity, but because of greed. The same companies that preach "sustainability" dump millions of tons of textile waste into landfills.

This is not fashion. This is exploitation.

Wars are fought for profit while politicians line their pockets. Lives are expendable. Resources are hoarded. The powerful stay powerful while the rest of us fight for scraps.

"Piss in War" isn't just a phrase—it's a reminder that while leaders play games with human lives, we're the ones left dealing with the consequences. Corruption runs deep, and silence is compliance.

We refuse to be silent.

The "Piss Boy" is all of us—the underdogs, the exploited, the dismissed. It's the workers making your $500 jeans for $2 a day. It's the soldiers sent to die in wars they didn't choose. It's everyone told they don't matter.

But here's the thing: we do matter. And when you wear this collection, you're not just buying clothes. You're making a statement. You're saying you see through the bullshit. You're choosing to stand for something.

Customization is your voice. Use it.

The name is intentionally absurd. "Beach Side Wet Jobs" sounds like a CIA front or a money laundering operation—because that's how corporate fashion operates. Behind the glossy campaigns and celebrity endorsements is an industry built on exploitation.

We're not trying to be another brand selling you a lifestyle. We're here to disrupt, to question, to make you think. Every piece you customize is a middle finger to the system.

B.S.W.J stands for more than just a name. It's a movement.